Monday, November 1, 2010

Taylor Swift Signs Perfume Deal with Elizabeth Arden


It was only a matter of time before Taylor Swift created her own signature scent and she has teamed up with Elizabeth Arden to craft her own fragrance that will launch in fall 2011.

Taylor will join Arden's celebrity roster which includes Britney Spears, Mariah Carey and Hilary Duff. The specifics of the scent haven't been decided yet, but Taylor is excited to begin work on it. She says:
I have always loved how fragrance can shape a memory...the way certain scents remind you of events and people that are imprinted in your thoughts. Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.We bet Taylor's perfume is going to smell as sweet as she is! Congrats to Taylor on landing this deal!

Posted by Face of Avon at 5:23 PM

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